Bear Grylls launches new range of outdoor gear

TV adventurer teams up with Bushnell Outdoor Products for latest venture. 

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Bushnell are an optics and outdoor technology company, probably best-known for their binoculars and have now just signed a deal to create a range of Bear Grylls branded products including GPS devices, optics and a new portable power product.

Bear Grylls has established himself as one of the most sought after survival experts on an international stage. He currently can be seen hosting ‘The Island’ on Channel 4, which started on Monday 5th May 2014, and is well known for his Discovery Channel’s Emmy nominated Man Vs Wild and Born Survivor TV series.

Bear is an established author having written more than 10 books and is the No. 1 Best-Selling Author for Mud, Sweat & Tears. Off screen, Bear was one of the youngest Brits to climb Mt. Everest and has led record-breaking expeditions, from Antarctica to the Arctic, which in turn have generated more than $2.5 million for children around the world.

“The wild is unpredictable – and the best principle is to be well prepared. Simple, reliable, functional navigation equipment is therefore vital to all great adventures,” said Bear Grylls. “Working with Bushnell on a line of GPS products and outdoor sports optics has been a natural fit – and above all we’re excited to make it available to everyone.”

The Bear Grylls signature product line is now available from outdoor retailers across the UK.

For more than 60 years, Bushnell has been guided by a vision to provide the highest quality, most reliable and affordable sports optics products on the market. With leading marketing share across a number of sports optics categories and a host of awards for quality and performance, Bushnell is one of the most trusted brands by outdoorsmen worldwide.

 

 

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