Arc’Teryx are one of the premier brands in the world of outdoor gear with reassuringly sturdy gear built to last the wettest of conditions. Now it looks like they’re branching out a bit into the world of publishing. Lithographica is their quarterly journal covering a range of stories from the outdoors including their sponsored athletes.
Although it’s ultimately about the brand and its athletes, it’s much more than than with a good mix of stories that appeal to anyone who’s into the outdoors and yet still stuck indoors on a rainy day. It’s managed to keep us distracted for a good few hours.
This second edition is clearly winter themed with a heavy slant towards skiing and snow sliding in general. It’s better than a straight ski magazine though with a more rugged mountain feel to the stories with plenty of hiking and backcountry stories to keep the interest up. For instance there’s the story of Peter Guyan, a Swiss farmer and mountain guide who took a handful of Arc’teryx athlete’s for a trip into his ‘back garden’. His ‘back garden’ consisting of untouched colours and powder chutes tucked away in a hidden corner of the Swiss Alps- only accessible on skis.
If that’s not enough to make you jealous then there’s also the story of snowboarder Justin Lamoureux and trips around his backyard (not quite literal as Peter Guyan’s) in the Coastal ranges near to Whistler in British Columbia, Canada. In an ode to keeping it local, Lamoureux took his splitboard to the tops (and bottoms) of some of the best mountains near to his home in Squamish, BC. The video footage of his Backyard Project is embedded on the Lithographica and makes us want to up sticks and get out there. Right now.
This is the second issue of the online periodical and we’re already sold.
Head to lithographica.arcteryx.com to check it out for yourself.