Footwear brand donates cash to a range of no-for-profit organisations around the world, including some in the UK through its Keen Effects grants.
The program received more than 600 applications from 14 countries across the globe. Keen eventually whittled down the applications to just 25 organisations to receive grants totalling $100,000.
“We were amazed and inspired by all of the quality applications (612) submitted – our fans did impressive work connecting us with organisations they are passionate about,” said Chris Enlow, Corporate Social Responsibility Manager at KEEN. “We are inspired by the work of these 25 KEEN Effect grantees, and look forward seeing the effects of their projects in the months and years to come.”
Recognised for its commitment to giving back, KEEN starts a new chapter in its Hybrid.Care program, by putting its fans at the centre of its giving program. Fans and retailers were asked to nominate organisations in their communities that are doing great work and providing ways for people to get outdoors. The KEEN Effect will multiply this passion for the outdoors by funding the nonprofit’s work and inspiring thousands more to get outside and responsibly enjoy our outdoor spaces.
“We are very excited about this global initiative and delighted for the three European organisations who received grants.” said Perry Laukens, Marketing Manager KEEN Europe. “We hope this stimulates other organisations in Europe to apply next year.”
European $2,500 Grant Recipients 2014
- ENVIRA, o.p.s. (Czech Republic) – Responsible Outdoor Volunteering for Environmental Education
- Tonu Jurgensoni Matkaklubi (Estonia) – Don’t Panic
- Outfit Moray (Great Britain) – Explore the Outdoors
In total 25 organisations from across the globe were awarded grants of between $10,000 and $2,500, with recipients including Friends of Nature (China) – Leave No Trace, Paddle Canada (Canada), Friends of the Forest Inc. (AZ), The Sustainable Coastlines Charitable Trust (New Zealand) and Oregon Natural Desert Association (OR, USA).
The program will open again in autumn 2014 for receiving applications for another round of funding.