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Patagonia Celebrate 40th Anniversary with '40 years of firsts'

12:49 11th September 2013 By Andrew Cremin

The pioneering outdoor brand from California is celebrating it’s 40th birthday this year. Created by climber and latterly environmentalist, Yvonne Chouinard,  the brand has grown from the world of climbing to cover kit from a wide range of outdoor sports from surfing and skiing to hiking, climbing and even fly fishing.

What has marked the brand out over the course of its life is the continued commitment to sustainable, ethical and environmentally aware practices- right through the supply chain and including donating to worthy environmental projects around the world.

They are calling their 40th anniversary ’40 Years of Firsts’ to help commemorate some of their industry-leading endeavours. For instance, they were the first outdoor brand to introduce organic into their range in the 1990s. For the past 30 years Patagonia has also donated 1% of its sales revenue to helping grassroots environmental organisations. Not to mention its hand in creating the Sustainable Apparel Coalition- a group containing the largest clothing and footwear manufacturers in the world, that strives to find more environmentally and socially efficient means of producing new products.

To mark their 40th year, Patagonia have created the Legacy Collection of new products harking back to some of their most iconic from years past.

Post Foamback Cagoule from Patagonia's Legacy Collection

Post Foamback Cagoule from Patagonia’s Legacy Collection

Highlights include the Post Foamback Cagoule- a full length waterproof that apes a style designed for British climbers back in the 1960s. The incredible length allows the wearer to tuck up inside during particularly bad weather and create a moving shelter. This latest addition uses Gore-Tex to provide some 21st century technology performance.

The Summit Pack from Patagonia's Legacy Collection

The Summit Pack from Patagonia’s Legacy Collection

The Summit Pack is a tweaking of the 1980s model and uses a simple design to carry all of your essentials with you on topping-out summit days. This latest version has added loops for carrying ice axes, crampons, poles of sleeping mats.

The Legacy Collection will be available is strictly limited number. For more information head to patagonia.com.


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